Formulated with ingredients to specifically target pain and itch relief. Hydrocortisone and Allantoin soothe inflammation and skin irritations. Lidocaine relieves pain. Speeds relief from pain and itching – accelerates healing. Itch Relief uses Lidocaine to provide immediate relief from pain and itching associated with minor skin irritations and rashes due to flea bites, poison ivy, harsh shampoos and many other causes.