Ultimate is a fantastic new shampoo which thoroughly, yet gently, cleans the dirtiest, smelliest animals. Grease, oil and grime will melt away with the dirt and leave the coat soft and lustrous. Antistatic compounds will also leave the hair manageable without attracting dirt. Ultimate is excellent for all breeds. The humectant and emollient rich formula is easy on your hands and the animal's skin, and makes it a great shampoo for everyday use. Ultimate rinses easily to save water and is the most concentrated shampoo available at 50 to 1 to provide great economic value.